Category Archives for Branding

If you’re trying to build a meaningful audience through social media, it will be important to speak directly to the kind of people you hope to reach. In other words, you can’t just post to the most popular websites in the world and hope that everyone will be interested in the content you have to […]

Between my personal and business Twitter accounts, I follow thousands of people. If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles. When I take closer looks at their profiles, many include information about their employment. Some of them even tweet […]

Next week marks the beginning of a new year…can you believe it? I have read a lot of articles (or at least parts of them) the past couple of weeks about the past years’ trends and the upcoming years’ predictions. The one “trend” which stands out to me is that quality content continues to be […]