Category Archives for B2B Marketing

I recently read an article on Business Insider’s website, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world. Initially, I wanted to read this article for one (selfish) reason: I wanted to make sure I wasn’t making any of these mistakes. However, […]

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes. According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

If you’re trying to build a meaningful audience through social media, it will be important to speak directly to the kind of people you hope to reach. In other words, you can’t just post to the most popular websites in the world and hope that everyone will be interested in the content you have to […]