Tag Archives for Social media marketing

Are you an expert at coming up with original tweets for Twitter? Are you a user-generated content (UCG) genius? If so, I may be just a little jealous of you. You see, I come across hilarious and clever tweets in my stream on a daily basis, and people make it seem so easy. However, on […]

I recently read an article on Business Insider’s website, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world. Initially, I wanted to read this article for one (selfish) reason: I wanted to make sure I wasn’t making any of these mistakes. However, […]

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes. According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]