Marketing automation is one very hot commodity right now, and many companies are implementing it in some form or fashion. When used properly, marketing automation tools serve to free up a little extra time in a harried marketer or business owner’s already hectic day. In a nutshell, these tools offset some of the more “mundane” activities involved in the marketing process, such as creating and sending emails.
I recently wrote an article about how businesses can effectively use marketing automation tools. In this article, which appears on the ME Marketing Services blog, I provide the following list of activities that businesses may use marketing automation tools for:
• Building targeted leads lists
• Organizing, executing and managing marketing campaigns
• Measuring behavior (through metrics and other data) from emails and/or websites
• Segmenting leads
A business can use marketing automation and still be human
I support marketing automation, as long as it doesn’t completely replace all human interaction. Stewart Rogers, the Chief Product Officer for the newly launched Salesformics, also understands the need for the human side of sales and marketing - and how critical human engagement is to an organization’s potential and current clients. Rogers and I became acquainted over the past couple of years through mutual social media and blogging communities. I have been honored to get to know him better as he began the process of developing, testing, and launching his own marketing automation system: Salesformics.
Salesformics makes marketing automation easy and effective
Rogers promises that his marketing automation tool is “as easy to use as a search engine.” As John Koetsier states in his review of Salesformics for VentureBeat, “That’s because the system, which combines marketing automation and CRM into one package, pretty much is a search engine.”
During the demos I watched, Stewart proved how very easily (and efficiently) a busy marketer and/or business owner can use Salesformics. And yes, it really does work as easily as a search engine.
In this same interview for VentureBeat, Rogers describes one of the most appealing features of Salesformics for busy marketers and business owners:
Solutions that are available tend to be quite complicated…In CRM, on average, if you spend a dollar on licenses, you spend a dollar on training … Salesformics is so easy to use, you don’t need any training, implementation, integration. Our customers understand how to use it within half an hour and are proficient in a day.
Salesformics is SaaS-y and fresh
When shopping for marketing automation and/or CRM tools, you can easily find dozens…and they are all rather expensive. I had personally used (and adored) Salesforce.com with previous employers. And now that I have seen Salesformics in action, I realize how extremely innovative and effective it is…and I personally prefer it over Salesforce. I also happen to know that Salesformics has the same capabilities as Salesforce for a fraction of the cost. Since Salesformics is a SaaS (Software as a Service) program, you won’t have to worry about installing software or losing your valuable data.
Are you looking for an innovative and very affordable marketing automation system? Don’t just take my word for it – you can find out more about Salesformics, too. Visit www.salesformics.com and start your full-access, risk-free 14-day trial today.
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