Qualified Leads Lists Impact Time and Revenue

Are you looking for that special someone? More likely, your company requires a long list of special “someone’s.” B2B clients tend to have a very good idea about which companies and targets they want to connect with when offering a solution. A good data solution helps businesses streamline the time it takes to get them to their qualified leads.

Plenty of groups provide inexpensive lead lists to download or purchase. The question you need to ask is whether the data you’ve acquired is valid or current. You may decide the significant discrepancies end up making the purchase a waste of time and money. Qualified leads lists require extensive research and constant maintenance. Each contact should be verified in detail to make the data as accurate as possible.

Let’s say you want to contact “Joe Smith.” He shows up on the list you bought from “ABC Leads Group.” You are excited – the list shows Joe is director of marketing for a company you really want to get into. Even better – your list shows his email and direct phone number. It looks like you’re finally going to have your foot in the door in no time. Then…you call the number…oh, it has been disconnected. You try it again to make sure you dialed correctly. No, it’s still disconnected. You send an email which immediately bounces back. You call the main number and the operator says, “No, Joe hasn’t worked here in 5 years.” Well. There went 10 minutes that could have been spent doing something more productive…like setting up a real opportunity with a real person from a qualified leads list.

Geoffrey James puts leads lists into perspective within his post for CBSNews MoneyWatch: ‘Sales pros don’t need bigger generic lists of prospects, but shorter lists of qualified leads that are more likely to turn into real customers.’ Qualifed leads provide a better chance of returns in the long run.

j+ Media Solutions understands the importance of valid contact data. We appreciate how connecting with the right people is vital to the ultimate success of your business. Leads make business…and it is necessary to generate them in order to develop the relationships for closing sales. Businesses benefit from the time they save when they have valid data in the form of quality contact data, pre-qualified prospects, and a higher rate of closed deals. Qualified leads lists and revenue go hand-in-hand.