Are you an expert at coming up with original tweets for Twitter? Are you a user-generated content (UCG) genius? If so, I may be just a little jealous of you. You see, I come across hilarious and clever tweets in my stream on a daily basis, and people make it seem so easy. However, on […]
Read More →Seriously, Tweeting Doesn’t Have to be Complicated
on September 9, 2014in Opinions and Musings, Social Styletags: Engagement, Facebook, LinkedIn, Marketing, Social Media, Social media marketing, Twitterwith 5 Comments
Do These Common B2B Social Media Mistakes Put You With Good Company?
on August 27, 2014in B2B Marketing, Social Styletags: B2B, Business, Business-to-business, Marketing, Marketing Strategy, Social Media, Social media marketing, social media strategywith No Comments
I recently read an article on Business Insider’s website, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world. Initially, I wanted to read this article for one (selfish) reason: I wanted to make sure I wasn’t making any of these mistakes. However, […]
Read More →Making B2B Social Media Mistakes Means You Are Doing Something
on July 29, 2014in B2B Marketing, Social Styletags: B2B, Business, Business-to-business, Inbound Marketing, Marketing, Marketing Strategy, Social Media, Social media marketing, social media strategywith 1 Comment
I really believe this quote by John Wooden to be true, especially when it comes to doing social media: If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes. According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]
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