Monthly Archives for July 2014

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes. According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

If you’re trying to build a meaningful audience through social media, it will be important to speak directly to the kind of people you hope to reach. In other words, you can’t just post to the most popular websites in the world and hope that everyone will be interested in the content you have to […]

Have you started to take your Google Plus profile seriously? If not, it might be time to reconsider how much you are using the social network. After all, with hundreds of millions of monthly active users on the site, you’d have to be foolish to ignore what this service can provide to you or your […]