I went on a (legal) killing spree on Facebook recently. Really. And no, I wasn’t playing games on there, either. It all started innocently enough. But suddenly, I started “unliking” fan pages. First it was one page gone. Poof. Then another. And another. The next thing I knew, it was an hour later and I […]
Read More →Facebook: A Modern David and Goliath Story, But Who Really Wins?
on March 31, 2014in Opinions and Musings, Small Business, Social Styletags: Facebook, Marketing, Marketing Strategy, Small Business, Social Media, Social media marketing, social media strategywith 6 Comments
Brand Building: Personal, Business Or Both?
on March 25, 2014in B2B Marketing, Brandingtags: B2B, Branding, Business, Business-to-business, Marketing, Marketing Strategywith 3 Comments
Between my personal and business Twitter accounts, I follow thousands of people. If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles. When I take closer looks at their profiles, many include information about their employment. Some of them even tweet […]
Read More →Lead Nurturing and Your Business: 4 Reasons Why It Works
on March 5, 2014in B2B Marketing, Lead Conversion, Lead Generationtags: B2B, Business, Lead Generation, Lead Nurturing, Marketing, Marketing Strategywith 2 Comments
Everyone wants to be acknowledged in some way, shape or form. When you’re running and/or managing a business, you must keep this in mind. The chances of leads converting into clients without any interaction from the company are slim to none. Lead nurturing involves building relationships with leads who are interested in learning more about […]
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