Monthly Archives for September 2013

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay…many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their boring and stuffy traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Over 257K people “Like” […]

Are you new to content marketing? Believe it or not, you have probably been doing content marketing longer than you realize. Really. If you have a high school diploma and/or college degree, you created content in the form of essays or reports to pass. If you are employed, you created content and marketed yourself, starting […]