A Guide to Google+ for B2B Marketers [Infographic]

Have you started to take your Google Plus profile seriously? If not, it might be time to reconsider how much you are using the social network. After all, with hundreds of millions of monthly active users on the site, you’d have to be foolish to ignore what this service can provide to you or your business. Whether you’re trying to build your brand or reach out to new audiences, Google’s network will allow you to connect with people in ways you never imagined. In fact, some reports indicate that users of the service have better experiences interacting with brands on Google+ than they do on Facebook.

Why do people love to use this social media site to connect with brands? Because it offers a variety of different options for communication. If you just want to stay in touch or send a short message, a website like Twitter might do the job for you. However, if you’re looking to create meaningful partnerships, Google Plus offers a variety of tools that you simply won’t find on any other social network. With Google Hangouts, you can connect with customers, fans and other businesses via a live video chat. With Google Drive, you can create and share files with other users of the service, making collaboration that much easier.

No matter how you choose to look at Google+, its usefulness is undeniable. Not only will you be able to connect with people in a variety of different ways, but establishing connections will make you more influential on the network, which will improve your visibility on the internet. Whether you’re looking to jump in for the first time or you’ve already established a profile on Google Plus, this helpful infographic will explain everything you need to know about the social network, helping you to get started and become a more influential member of the community. Don’t waste any more time, make Google+ a part of your game plan and take advantage of all that this social media site has to offer!

* Thank you very much to my friends at TollFreeForwarding.com for this contribution!

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photo credit: Al Pavangkanan via photopin cc